Marketing Specialist (Strategic Marketing & Digital Growth)

Job Purpose:
The Marketing Specialist will be based in our Cebu, Philippines branch and will be primarily responsible for planning, managing, and executing the company’s overall marketing strategy, with the objective of strengthening brand positioning, increasing market visibility, and supporting business growth.

---

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and manage monthly and quarterly marketing plans
• Align initiatives with business objectives and target market
• Identify opportunities to improve brand positioning
• Propose campaigns to drive engagement and inquiries

2. Digital Marketing Channel Management

• Oversee SEO, social media, and Google Business Profile
• Ensure all channels align with business goals
• Optimize channel performance

3. Content Direction & Management

• Manage content strategy and calendar
• Ensure content aligns with brand positioning
• Guide content creation and consistency

4. SEO & Online Visibility

• Identify target keywords and content opportunities
• Monitor search rankings and traffic
• Recommend improvements

5. Performance Monitoring & Optimization

• Track marketing performance
• Prepare weekly and monthly reports
• Identify gaps and opportunities

6. Marketing Coordination & Execution

• Ensure timely execution of marketing activities
• Coordinate approvals with management
• Maintain structured workflows

---

Requirements:

• Strong understanding of marketing strategy and digital channels
• Ability to connect marketing efforts to business goals
• Analytical thinking
• Strong communication skills
• Organized and detail-oriented